Canis Behavior and Training Increased their Conversion Rate by 147% with a Downfall of CPC Around 49% with DTM
Canis Behavior, a professional dog training and consulting firm in California. CANIS Behavior and Training helps educate dogs as well as dog trainers, their mission is to rescue dogs through the power of training and education. Also founded the Dog Trainer Podcast to inspire and inform the new generation of dog trainers
$19250
Ad Spending
327+
Leads Generated
$58
Cost Per Lead
5%
Conversion Rate
Canis Behavior and Training has seen incredible results with our team's expertise. DTM launched targeted Google Ads campaigns that not only increased their leads by an impressive 120% but also reduced their cost per acquisition (CPA) by 39%. From day one, we have exceeded their expectations, turning their goals into touchable successes.
What we did
- In-depth Audit, market research, and competitor analysis
- Conducted keyword research to find the right keywords to trigger quality search queries.
- Did negative keyword research to stop unwanted clicks and budget waste.
- Setup ad groups using the same themed keywords to achieve better quality scores, higher CTR, and lower CPC.
- Wrote relevant ad copies utilizing landing page content and considering keyword relevancy.
- Optimized bids, budgets, and demographic targeting.
- Monitored and analyzed performance metrics and implemented A/B testing and optimization strategies.
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