Calypso Canine Boosts its Revenue by Almost 200% Through Comprehensive PPC Campaign Audits and Strategic Optimization.
Calypso Canine is located in West Palm Beach and provides dog obedience training to all of South Florida. They offer in-home puppy training and dog board and train programs to dog owners in West Palm Beach and surrounding areas, including Martin and Broward counties. Calypso Canine uses reward-balanced training methods that dogs understand.
$28550
Ad Spending
877+
Leads Generated
$32
Cost Per Lead
14%
Conversion Rate
Before partnering with Dog Training Marketer (DTM), Calypso Canine faced challenges in balancing their sales and ROI from paid advertising campaigns. Dog Training Marketer helps Calypso Canine achieve their goals, DTM fixes all critical and noticeable issues by cutting out underperforming campaigns, leading to a higher ROAS and reducing their ad spends.
What we did
- In-depth market research, competitor analysis, and exploring the scope of work.
- Conducted keyword research to find the right keywords to trigger quality search queries.
- Did negative keyword research to stop unwanted clicks and budget waste.
- Setup ad groups using the same themed keywords to achieve better quality scores, higher CTR, and lower CPC.
- Wrote compelling ad copies utilizing landing page content and considering keyword relevancy.
- Optimized bids, budgets, and demographic targeting.
- Monitored and analyzed performance metrics and implemented A/B testing and optimization strategies.
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