The Northern Border LLC helped USA based professional dog training company to make 3x conversions while dropping CPA by half, driving massive growth and efficiency.
The Northern Border is a professional canine company in Washingtonville, Ohio. They offer dog training, boarding, building rentals, and dog diving programs to dog owners in Ohio, US. They focus on providing top-notch services and ensuring your dog learns effectively while enjoying the process. Their method combines quality training with a fun experience, making it easy for your dog to grasp new skill.
$5024
Ad Spending
84+
Leads Generated
$59
Cost Per Lead
7%
Conversion Rate
Before joining hands with Dog Training Marketer, The Northern Border LLC struggled with PPC to achieve enough traction for their locations. Our geo-targeting and advanced PPC strategy helped them to create and optimize their landing pages to target their audience. We helped them increase conversions by 140% while cutting down on CPA by 50%.
What we did
- In-depth market research, competitor analysis, and exploring the scope of work.
- Conducted keyword research to find the right keywords to trigger quality search queries.
- Created diverse paid campaigns to achieve clients’ business objectives like search, dynamic and performance max.
- Wrote compelling ad copies utilizing landing page content and considering keyword relevancy.
- Did negative keyword research to stop unwanted clicks and budget waste.
- Use ad extensions with specific terms to avoid the most popular & competitive keywords.
- Audience testing, ad copy testing, insight analysis, and bid adjustment.
- Monitored and analyzed performance metrics and implemented A/B testing and optimization strategies.
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